గోప్యతా విధానం

ET Matrix ("we", "us", "our") operates the website at etmatrix.in. This policy explains what information we collect when you visit the site, how it is used, and the choices you have. By using the site you agree to the practices described here.

Information we collect

We do not require you to create an account or submit personal information to read our content. Like most websites, our servers and service providers automatically record standard log data such as your browser type, device, approximate location (derived from IP address), referring pages, and the dates and times of your visits. This information is used to operate, secure, and improve the site.

Cookies

A cookie is a small file stored on your device. We and our service providers use cookies and similar technologies to remember your preferences, understand how the site is used, and — where applicable — to deliver and measure advertising. You can set your browser to refuse cookies or alert you when cookies are being sent; some parts of the site may not function properly without them.

Advertising and Google AdSense

We may display advertising served by third-party vendors, including Google. These vendors use cookies to serve ads based on your prior visits to this and other websites.

Google, as a third-party vendor, uses cookies to serve ads on this site. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this and/or other sites on the Internet.
You may opt out of personalised advertising by visiting Google Ads Settings.
You can also opt out of some third-party vendors' use of cookies for personalised advertising at aboutads.info/choices.

For more information on how Google uses data when you use our partners' sites or apps, see Google's Privacy & Terms.

Analytics

We may use analytics services to understand aggregate traffic patterns (such as which articles are read most). These services process usage data in aggregated, non-identifying form to help us improve our coverage.

Third-party links

Our articles are written and published by the ET Matrix editorial desk. Where we link to external sites, we are not responsible for their content or privacy practices and encourage you to review their policies.

Children's privacy

Our site is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children.

Your rights

Depending on your location (including under India's Digital Personal Data Protection Act and the EU GDPR), you may have rights to access, correct, or request deletion of personal data we hold about you. To exercise these rights, contact us using the details below.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with a revised "last updated" date.

Contact

Questions about this policy can be sent to editor@etmatrix.in.